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Canadian media commentator Mathew Ingram looks at the growing number of American publishers who have reached "the pill as a" paywall "in hopes of charging readers for news can help solve their Head pain of income. "

you do because the New York Times paywall is presented as an attractive idea, or because they are more desperate is not clear, he writes, "but even the New York Times paywall experience shows that it is pursuing a strategy of sandbags instead of a growth strategy. "

cites the Minneapolis Star-Tribune editor, Michael Klingensmith, saying it was a mistake to give new free online.

Ingram counters that "the reality is that almost nobody has been able to do much of the business of selling online content." He continues:

"While publications like the Wall Street Journal, the Financial Times and The Economist seems to have done, this is not a strategy that all newspapers will be able to double the points sales have a very specific audience (and therefore higher value of advertising).

Even the New York Times, probably falls into a separate category because it is a leading brand, not only for the national press, but by the international news.

also interesting to note that even the New York Times paywall, which was considered a success by recording more than 300,000 paying customers ... has not improved the lot of the press generally significantly ...

As one analyst recently noted in a pessimistic view of current market value of the paper, the proceeds from the paywall will not even compensate for what should be a continued decline in print advertising. "

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