Monday, November 14, 2011

Chicago Tribune ditches tabloid

10:58 AM | Posted by Free Game Zone | | Edit Post

British newspaper readers

made ??the transition from broadsheets to tabloids without apparent pain. However, it seems that Americans, at least in a city, I prefer the larger format.

The Chicago Tribune launched a tabloid edition to attract buyers on newsstands in January 2009 while maintaining its traditional large-format edition for subscribers.

At that time, the tabloid has predicted that sales would take the tabloids as a rival newspaper, the Chicago Sun-Times. Sales of the Tribune of the street has improved somewhat, but finally stabilized.

According to the newspaper editor Gerry Kern, eliminating the tabloids will help streamline the operations of Tribune, reduce costs and focus on large-format edition with digital initiatives.
  • earlier this year, total sales of the Tribune has been audited by an average of 437,205 copies on weekdays and 780,601 on Sundays.
In contrast, sales in week Sun-Times and Sunday 419407 421453.



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