Tuesday, September 13, 2011

More control

Jackie Schneider, a former SMK winner for her effective campaigning to improve school food, points out that social media also gives small groups far more control over their message. "You don't have to spend hours begging to use a photocopier, or if your local paper won't run a piece, you can just write your own. I recently got involved in a new, local campaign to save one of our playing fields and we got the word out with Twitter incredibly quickly."


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